This piece was designed as a promotional asset for a university campaign centered around the theme “Cultivate Your Creativity.” The concept uses a collage of photographs to create a visually rich background that reflects the diversity of creative disciplines and student experiences. Layering the imagery adds texture and movement while giving the composition a sense of depth.
To balance the busy background, I treated “Cultivate Your Creativity” as the primary focal point through scale, contrast, and typography. Establishing a clear visual hierarchy ensured the message remained immediately readable without competing with the imagery. Throughout the design, I focused on creating a composition that felt energetic yet cohesive, using the relationship between typography and image to communicate the campaign’s creative spirit while staying aligned with the university’s visual identity.
adelarinadi 